Beets make the best food coloring EVER! It's that rich pink that is usually only achieved with a strong shot of red 40, but without the harsh chemicals and additives, and it has the bonus of injecting your comeda of choice with a few vitamins, minerals, and micronutrients :-). I am on a muffin kick and in my search to keep things fresh and interesting I decided to add some beet puree to my next batch.
To be honest I first got the idea a couple of years ago from Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food, by Jessica Seinfeld. A loves the taste and I love what's in them. Yum yum happy mum!
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